Psst, I'll tell you a secret.
It's something I've suspected for quite a while now, and the more I've observed, the more I've come to realise the startling, astonishing and almost unbelievable truth.
Donald Trump is a master communicator.
That's right, you heard me. The man who was dismissed as a vainglorious clown by virtually the entire political and media establishment has consistently outmanoeuvred nearly all of them; which goes a long way to explaining their visceral and, by this point, completely irrational hatred for him.
Don't believe me? Fine, I don't blame you, but come along with me and witness a masterclass of 21st century social media manipulation. Blink and you'll miss it, but it's there all the same.
Anyone who knows anything about American politics is aware that the imminent release of the controversial FISA memo is consuming the entire continent's media and political energies. Democrats, Republicans, the media class and the MAGA populists are all jockeying for position during what might turn out to be one of the biggest political scandals of our age.
A detailed knowledge of the issue isn't needed for what I'm about to show you, but Newsweek have summed it up pretty succinctly.
So here we all are, trapped inside a pressure cooker of high-stakes political drama; and what does big, stoopid, unthinking Donald decide to do on this game-changing day? Why, he fires off an irresponsible tweet of course, straight from the hip, and in the process he lets an important and easily spotted error pass through unchecked.
Anyone with even the slightest understanding of the issue knows full well that the name of the research firm involved is Fusion GPS, and not GPS Fusion as Trump's written it. What a dummy! Only a sloppy, irresponsible fool would do such a thing…right?
Wrong! Trump knows exactly what he's doing.
Donald Trump is well aware that a huge slice of the political establishment, media elite and grassroots Democrats have spent the last year feverishly fashioning themselves into one-dimensional caricatures, defined only by their unending and unconditional hatred for the democratically elected President of the United States.
Trump knows this only too well, and rather than trying to convince his intractable foes that he's not a monster, he's chosen to harness their hatred and bend that endless energy supply to serve his will. To that end, Trump's seemingly endless army of hardcore haters now face a very simple choice. They can either let this "accidental" typo pass unchallenged, or they can mock Trump's inability to even send a single tweet without somehow screwing it all up. They can laugh, deride and spread his stupid, stupid mistake to the farthest reaches of the globe, faster and far more efficiently than any TV station or national newspaper could ever do.
Of course, in their haste to present themselves as so much smarter than the leader of the free world, they're doing a fine job of reminding that world exactly what the words Fusion GPS mean, and how they relate to the whole FISA memo issue.
Congratulations guys, all you clever people are now doing your sworn enemy's bidding. On your own time, and for free!
Who's the smart one?