- Written by Charles Naton
- Category: My Favourite Memetic Movies
“It was right in everyone's face, Tyler and I just made it visible. It was on the tip of everyone's tongue, Tyler and I just gave it a name.”
That incredibly prescient line from the multi-faceted Fight Club (1999) succinctly captures an embryonic cultural revolt which had already been gestating for years by the time Brad Pitt and Edward Norton took to the screen. The brilliance of Jim Uhls' far-sighted scripting lies in the way it captures an underlying idea which was not fully formed at the turn of the millennium. Whether wittingly or otherwise, his dramatisation of a fictional revolt against every aspect of our pearl clutching cultural norms gave us a glimpse over the horizon and into the 21st century. Indeed, the fundamental cultural questions Fight Club explores are still far from settled, although we now at least have some idea of what the future might look like.
If Fight Club had simply been a movie about a bunch of guys being blokeish and hiding from society's disapproving gaze, then it still would've been pretty entertaining. However, what elevates this film to a near mythical and certainly memetic category is how the fighting is merely one expression of a far deeper, over-arching and more profound existential rebellion. Throughout the movie, that insurgency grows into a philosophy or creed of sorts as the instigators of Project Mayhem take revenge on a society which sees the servicing of consumer debt as sufficient reason for a man's existence.